CANADA DRY - SIP INTO YOUR COMFORT ZONE

Everyone’s comfort zone is unique—but without Canada Dry, it’s incomplete. We celebrated peoples’ unique comfort rituals while encouraging them to make Canada Dry part of their comfort routine.

On TV, we brought comfort zones to life. In social, we celebrated people’s weirdest comfort rituals. In OOH, we championed the destruction of 'uncomforting' stresses. We also had a real rap star create a full-length music video about staying in. Plus, we made an homage to butt grooves.

Countless hip-hop songs have been written about going out. For the Comfort ZOne, we had Rapper French Montana make a music video about staying in…

We also celebrated Butt grooves—ER, ‘Comfort grooves’…